Product Press

In our Annual Report, we reflect on the improvements made to MacroFactor in its fourth year, and provide a sneak peek at the development we’re planning for Year 5 and beyond.

MacroFactor unveils a bold new brand identity with a new logo, custom typography, fresh food icons, and adventurous illustrations.
⁠​

Track smarter, right from your wrist. Our Apple Watch experience brings fast food logging, at‑a‑glance nutrition, and weight tracking to the place you check most often—so you can stay consistent without opening your phone.

You can now test drive the MacroFactor AI and log your foods simply by snapping a photo. This feature is a first step towards a smarter, AI-powered MacroFactor. Our goal is to save veteran users time by automating the bulk search process for complex dishes and remove barriers to entry for those who are new to food logging. In this article, you will learn how to take advantage of our new photo-logging feature and understand MacroFactor’s approach to AI.

MacroFactor just launched its new Favorites feature. This update brings a convenient way to save and organize your staples, complete with your preferred serving sizes. By putting your favorite foods at your fingertips, MacroFactor is streamlining the daily food logging experience, saving you time on every entry.

MacroFactor just launched its new Customizable Dashboard that lets you prioritize, arrange, and explore insights that matter most to you.

MacroFactor was named as the winner of Google Play’s “Best Everyday Essential” category in the Best of 2024 awards.

The expenditure algorithm is at the heart of the MacroFactor coaching system. Version 3 of the algorithm is more responsive, stable, accurate, and resilient to missing data.

In our Annual Report, we reflect on the improvements made to MacroFactor in its third year, and provide a sneak peek at the development we’re planning for Year 4 and beyond.

MacroFactor is the leading nutrition app on the market for providing accurate and scientifically validated caloric adjustments tailored to each user’s unique metabolism. Today, MacroFactor takes diet coaching to the next level and delivers higher levels of personalization, flexibility, and attentiveness with our intelligent MF Coach that offers guidance one would expect from a high-quality human coach.