Cookie Notice
Last updated on: April 29, 2024
Introduction and Scope
This cookie notice (the “Notice”) explains how and why Stronger by Science Technologies LLC (“MacroFactor,” “we,” “us,” or “our”) uses cookies and other similar technologies (“Tracking Technologies”) on the website macrofactorapp.com and its subdomains (the “Website”) to collect and develop data. We use these Tracking Technologies to make our website work, remember your preferences, analyze usage, and improve our content.
Please note that this notice does not cover our app’s tracking technologies.
If any of the information collected or processed through these Tracking Technologies qualifies as Personal Data, both our both our Privacy Notice and this Notice apply to its processing and transfer.
Different Types of Tracking Technologies Used on the Website
The Website uses three different types of Tracking Technologies: cookies, local storage, and session storage.
Cookies. A cookie is a small text file stored on your device (computer, phone, tablet, etc.) that contains information about your browser and online activity. This information is usually a mix of numbers and letters that uniquely identify your device.
There are two types of cookies, depending on who sets them:
- First-party cookies are cookies set by the website you are visiting. Only that website can read them.
- In addition, a website might potentially use external services, which also set their own cookies, known as third-party cookies. Third parties may collect information about your online activities over time and across different internet websites or online services. In the table below, we provide you with links to the applicable privacy notices for the providers who place third-party cookies on your device through our Website, where possible. Please refer to the privacy notices of those third parties to learn more about the ways in which they collect and process personal data about you.
Cookies can also be categorized by how long they last:
- Persistent cookies stick around on your device and are not deleted when you close your web browser. They normally have an expiration date.
- Session cookies, on the other hand, get deleted as soon as you close your web browser.
Local Storage. Local storage allows our Website to keep information on your device. It enhances your website experience by enabling features, remembering your preferences and saved settings, and speeding up our website’s performance. Unlike cookies, which are sent to the server with each request, local storage data remains on your device, making it quicker to access stored information. It also stays intact even after you close and reopen your browser.
We use the local storage object elementor, which is related to our website building service Elementor. This object does not send us any information about you.
In our help, feedback and roadmap portals, Gleap GmbH, our provider of customer feedback software, places local storage objects like gleap-widget-session-zIpIip followed by a long string of characters or zIpIip or theme . These are used to power those portals. We also use a local storage object named rc::c which works to read and filter out requests from bots trying to enter a given website, and instruct the CAPTCHA to work as needed.
Session Storage. This technology is used by websites to temporarily store data on your device while you are actively using the Website. Unlike persistent cookies or local storage, session storage data is only available during your current visit to the website. Once you close the website or your browser, this data is automatically deleted and cannot be accessed again.
We use the following session storage objects:
- elementor: This is related to our website building service Elementor. This object does not send us any information about you.
- cmplz_id and complz_user_data: These objects are related to Complianz, our cookie compliance management tool, and they are used to record and remember whether you have interacted with the cookie banner during your visit.
As noted above, in this Notice, we simply call all these technologies “Tracking Technologies.”
How We Respond to Do Not Track and Global Privacy Control Signals / Online Tracking
“Do-Not-Track” (DNT) is an optional browser setting that you can use to express your preferences regarding tracking by advertisers and other third-parties. Global Privacy Control (GPC) is a similar setting. For more information, please visit https://allaboutdnt.com/ and https://globalprivacycontrol.org/. You can set your browser or install a plugin to send DNT or GPC signals to the websites you visit.
Our Website is set to respect DNT and GPC signals. However, please note that the technology to detect whether a website honors DNT and GPC signals does not always work as intended.
Opting Out of Tracking Technologies
If you do not want non-strictly necessary cookies to be stored on device, please update your cookie preferences in our cookie banner. You will need to disable the categories of cookies that you do not want, such as statistic or marketing cookies. Please also clear any existing cookies from your browser.
As indicated above, you may also set your browser to send a DNT or GPC signal.
You can also alter the configuration of your browser to reject certain types of Tracking Technologies, including local storage and cookies. For example, if you use Google Chrome, you can paste chrome://settings/content/siteData into your address bar and make your selection. For more information about how to manage cookies, please visit https://www.aboutcookies.org/.
You may also control your online behavioral advertising preferences and opt out from having your data processed by certain marketing companies by visiting http://www.youronlinechoices.com/ and http://optout.aboutads.info/. Please note, however, that managing these preferences will not turn off internet advertisements in general. You will still receive the same number of advertisements, but those advertisements will be less reflective of your interests, as indicated by your web browsing habits. In addition, please note that the opt-out preferences that you set using these tools may be nullified if you delete your cookies after setting them.
How We Use Cookies on Our Website
Functional Cookies
The following cookies are necessary for our Website or key or requested Website functionality (for example, to balance the load of our servers, or the ones to request, remember and respect cookie consent requirements) to function, and we cannot turn them off in our systems. Some of the cookies allow the Website to provide enhanced functionality and personalization. They may be used by us or by third-party providers whose services we have added to our pages. If you do not allow or if you block these cookies, then some or all of these services may not function properly.
| Name | Provider & Provider Privacy Notice Link | Purpose | Duration | Opt-Out Possibility |
| __cf_bm | macrofactorapp.com (First-party cookie) | This cookie is part of Cloudflare’s Bot Management service, which helps mitigate risk associated with spam and bot traffic. | A few seconds | None |
| cmplz_saved_services | These cookies are associated with the cookie consent management solution provided by Complianz.io, and they are used to store your cookie preferences. | One year | ||
| cmplz_saved_categories | ||||
| cmplz_banner-status | ||||
| cmplz_id | ||||
| complz_functional | ||||
| complz_marketing | ||||
| complz_policy_id | ||||
| complz_preferences | ||||
| complz_statistics | ||||
| pll_language | macrofactorapp.com (First-party cookie) | This cookie name is associated with the Polylang plug-in for WordPress powered websites. It stores a language preference for the visitor to support multi-lingual websites. | One year | |
| __cf_bm | vimeo.com (Third-party cookie) | This cookie is placed by Vimeo (a website that hosts and distributes video content) and is part of Cloudflare’s Bot Management service, which helps mitigate risk associated with spam and bot traffic. | A few seconds | |
| __cf_bm | convertkit.com (Third-party cookie) | This cookie is placed by ConvertKit and is part of Cloudflare’s Bot Management service, which helps mitigate risk associated with spam and bot traffic. |
Statistics Cookies
The following cookies allow us, among other things, to count Website visits and traffic sources so that we can measure and improve the performance of our Website. They help us to know which pages are the most – and least – popular, and see how visitors move around the Website. If you do not allow these Tracking Technologies, we will not know when you have visited our Website, and we will not be able to monitor our Website’s performance.
| Name | Provider & Provider Privacy Notice Link | Purpose | Duration | Opt-Out Possibility |
| _ga | macrofactorapp.com (First-party cookie) | These are Google Analytics cookies, and they are included in each page request in a site and used to calculate visitor, session, and campaign data for the site analytics reports. More information about Google’s use of cookies can be found at https://policies.google.com/technologies/cookies?hl=en-US. | One year | Google Analytics browser Out-Out Browser Add-On & Disable Statistics cookies using the cookie banner. |
| _ga_xxxxxxxxxx | ||||
| burst_uid | This cookie is associated with Burst Statistics, a website analytics tool. | One month | Disable Statistics cookies using the cookie banner | |
| _gat_xxxxxxxxxxxxxxxxxxxxxxxxxx | outgrow.us (Third-party cookie) | This is a cookie used by Google Analytics to throttle request rate, which means that it limits the collection of data on high traffic sites. | A few seconds | Google Analytics browser Out-Out Browser Add-On & Disable Statistics cookies using the cookie banner. |
| _ga_xxxxxxxxxx | This is a Google Analytics cookie, and it is included in each page request in a site and used to calculate visitor, session, and campaign data for the site analytics reports. More information about Google’s use of cookies can be found at https://policies.google.com/technologies/cookies?hl=en-US. | One year | ||
| gaCookie1 | This cookie is used by the third party Outgrow, who runs interactive quizzes, like our exercise calorie calculator, to provide us with aggregated, anonymous data on user behavior on the Website. | One year | Disable Statistics cookies using the cookie banner. | |
| _OG_GDPR_COOKIE_ | This cookie informs the third-party service Outgrow whether cookies have been accepted for its interactive quiz tools. | Session | ||
| _ga | This cookie tracks the performance of Outgrow embedded quizzes, like our exercise calorie calculator. | |||
| gaCookie1_gid | This cookie informs the third-party service Outgrow whether cookies have been accepted for its interactive quiz tools, like our exercise calorie calculator. | A few seconds |
Marketing Cookies
For the time being, the Website does not use marketing cookies.
Changes to this Notice
If we make any material change to this Notice, we will post the revised Notice to our Website and update the “Last Updated” above to reflect the date on which the new Notice was last updated.
Contact Us
If you have any questions about this Notice, please send us an e-mail to [email protected], or use the support feature within the app.
Please allow up to four weeks for us to reply.
