The MacroFactor executive team is made up of five co-equal owners: Greg Nuckols, Cory Davis, Rebecca Kekelishvili, Lyndsey Nuckols, and Jeff Nippard. We started working on MacroFactor in 2020 with the goal of bringing together the best of science and technology to help our users lose weight, gain muscle, and maintain results. The app launched in September 2021 to about 10,000 users, but has been growing rapidly since. We now have over 120,000 subscribers with more joining every day.
Partners
Each partner brings different skills and strengths to the table, but we work collaboratively and manage all executive functions as a team.
Greg Nuckols: Greg’s expertise is in science communication and audience building. His work centers on business strategy, content creation, affiliate outreach, and community support.
Cory Davis: Cory’s expertise is in software engineering and mobile app product development. His work centers on business strategy, competitor research, app development, technical support, and community support.
Rebecca Kekelishvili: Rebecca’s expertise is in software engineering and mobile app product development. Her work centers on business strategy, app development, UI/UX design, and technical support.
Lyndsey Nuckols: Lyndsey’s expertise is in marketing and communication. Her work centers on business strategy, planning and executing promotional strategies for the app, and copywriting.
Jeff Nippard: Jeff’s expertise is in science communication via video. His work centers on creating YouTube content, connecting other YouTube creators with the MacroFactor affiliate program, and various other video-based marketing.
Team
As MacroFactor has grown, we’ve also welcomed several wonderful employees and contractors.
Adam Fisher
Producer, Product and Support Specialist
Stephanie Spicer-Mosley
Executive Assistant
David Pryor
Principal Software Engineer
Leigh Peele
Head of Content
Kirill Meshkov
Animator and Developer
Justin Butts
Product and Support Specialist