We’re in the midst of building something big, and our look is catching up!
As we prepare to launch the new MacroFactor Workouts app, we’ve updated key aspects of our design and branding to create a more cohesive and modern ecosystem that’s ready to support every stage of your fitness journey.
Our new look is more than just a fresh coat of paint – it’s a foundation for everything we’re building next.
To help us create a brand that embodies our mission, we partnered with the world-class design consultancy Pentagram (the same team behind Reddit’s recent rebrand!). With their help, we’ve honed our visual identity to better reflect the scientific rigor and supportive coaching at the heart of both MacroFactor and MacroFactor Workouts.
It’s a brand built for MFers, and we’re thrilled to see it come to life.
Designed for clarity and confidence
A new logo
We’ve retired our old logo in favor of bold, precise new marks. Engineered to be instantly recognizable, these stand as beacons for the MacroFactor experience.
A font made for MacroFactor
Macro Sans, our new custom-designed typeface, can be seen in our new logo and word mark. Its powerful, clear aesthetic will also be used for key headlines and important messages, helping our most significant insights stand out with authority and confidence.
A fresh look for your favorite foods
You’ll also notice new food icons in the app. These were designed to be clearer and more consistent, making it easier to log your meals at a glance. You’ll also notice improved icon mapping in the app – meaning the foods you search should have more appropriately matched icons. We believe these updates will make your daily tracking smoother.
A universe of your own
We’ve also brought our new look to life with a suite of fresh in-app illustrations and animations. You’ll notice these new visuals throughout the app – from our onboarding experience to the weekly check-in screens. Using an adventurous, space-themed aesthetic, these illustrations simplify complex ideas and add a touch of delight to your journey.
What’s next?
This new look is just the beginning. It’s the first of many steps we’re taking as we prepare to launch the MacroFactor Workouts app, a tool we think you’re going to love.
We’re excited to share more details about MacroFactor Workouts in our 2025 Annual Report, which is coming soon. In the meantime, though, you can get your very first look at the new app in the screenshots below.
First look at MacroFactor Workouts
