New and Noteworthy
Winners of the MacroFactor Transformation Challenge
For 100 days between January and April, more than 20,000 people competed in the first-ever MacroFactor Transformation Challenge.
Today, we are excited to announce the winners of the challenge: One grand prize winner of $50,000 and 100 more winners of $500 each.
This challenge was about more than just physical transformation – though there were definitely some jaw-dropping before-and-after photos. It was also about using MacroFactor as a tool to transform unseen areas of your health and life. Our winners represent a great combination of the two.
Thank you to everyone who participated in the challenge. It was an honor and privilege to have been a part of these transformation journeys.
Grand-prize winner: Kendell Graham

Kendell Graham is a 25-year-old software engineer living in California. He’s the type of guy that helps his girlfriend throw birthday parties for their dogs, is a solid gamer, and is working to progress in his new hobby of bouldering. He’s also the winner of our first-ever 100-day transformation challenge.
With MacroFactor and the 100-day challenge, Kendell lost over 40 pounds, hit new PRs, and found a system he can stick with for good.
Apart from his astounding physical transformation, what we loved about Kendell’s story is that he gained exactly what we hope many people take away from using MacroFactor: that the process can be positive. The app isn’t about rigid restriction, it’s about minimizing friction so you can move toward your goals while still enjoying your life.
Additionally, Kendell’s commitment to his fitness and nutrition during the challenge had a ripple effect on the people around him. He and his girlfriend both competed in the challenge and cheered each other on throughout, and he’s helped many members of his family and friend group start using the app and seeing results. Kendell told us he is planning to use some of the prize money to help finish a backyard dwelling project for his dad, who was affected by the recent California wildfires.
Make sure to check out our new Case Study article about Kendell for all the details on his transformation. We think you’ll be just as inspired by his story as we are.

How Kendell Took on the Transformation Challenge and Turned Macros Into a Game He Won
100 more winners
You can see the Before and After photos of all of the MacroFactor Transformation Challenge winners here.

New Articles
We also published several new articles on the website this month.
Tips for Exercising When in a Calorie Deficit
While Calorie deficits are made easier with the aid of exercise, they can also take a toll on your body. This is especially true for those who dive into exercise for the first time (or after a long break) because they see it as a necessary step for fat loss.
In this article, we’ll cover strategies to sustain fat loss while also protecting muscle and overall health, so you can balance performance, recovery, and your fat loss goals effectively.

Tips for Exercising When in a Calorie Deficit
Fiber: Types, Benefits, and the Importance of Variety
Fiber gets talked about a lot in health and nutrition, and most people agree it’s “good.” But beyond that, the details are fuzzy. There’s still confusion about what fiber actually is, the different types, and how each one works in the body.
In this article, I’ll cover the types of fiber, how they interact in your body, and how to consider fiber intake based on your goals.

Fiber: Types, Benefits, and the Importance of Variety
In Case You Missed It
We share a lot of informative content on our Instagram and in our groups on Facebook and Reddit throughout the month.
Here are some of our favorites from the past few weeks, in case you missed them.




What We’re Working On
We’re still hard at work at developing MacroFactor on Apple Watch, but we also have an exciting announcement about a new feature we’re working on…
Recipe importer! We’ve heard your requests for this functionality, and are glad to let you know that it’s coming to the app soon. This feature will allow you to import a fully populated recipe into MacroFactor using the URL of a recipe on a website.
To learn more about what we’re working on, check our public roadmap to see our plans for new features and improvements. You can also submit features for consideration and vote on the upcoming features that are the highest priority to you.