Confidently control your nutrition
with the macro tracker that adapts to your metabolism


Featured articles
Experience MacroFactor Directly from Your Home Screen with Widgets
How Bárbara Used MacroFactor to Gain Strength and Build a More Muscular Physique
Lose weight, gain muscle, maintain results
Smart nutrition coach adapts to your metabolism
MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track.
Fastest food logger on the market
MacroFactor has the fastest food logging workflows on the market. Logging a food takes fewer taps in MacroFactor than in any other app, and all foods have been verified for accuracy.
Evidence-based recommendations
MacroFactor's algorithms and recommendations are based on proven nutrition and behavioral science.

Case studies
The product press

Experience MacroFactor Directly from Your Home Screen with Widgets
MacroFactor just introduced a new way for you to track your nutrition on iOS and Android devices and delivered on the most requested feature on the roadmap – home screen widgets.

The 2023 MacroFactor Annual Report
In our Annual Report, we reflect on the improvements made to MacroFactor in its second year, and provide a sneak peek at the development we’re planning for Year 3 and beyond.

Track Micronutrients and Optimize Your Nutrition with the All New Nutrient Explorer
MacroFactor now has a fully featured interface for tracking micronutrients and understanding how your food choices contribute to your daily totals. The new Nutrient Explorer features dynamic micronutrient goal ranges that let you see your intake relative to a recommended micronutrient floor, target, and ceiling at the same time. By the end of this article, you’ll learn how to take advantage of these new features to optimize your nutrition beyond just macros.

The 2023 MacroFactor Annual Report
In our Annual Report, we reflect on the improvements made to MacroFactor in its second year, and provide a sneak peek at the development we’re planning for Year 3 and beyond.

Track Micronutrients and Optimize Your Nutrition with the All New Nutrient Explorer
MacroFactor now has a fully featured interface for tracking micronutrients and understanding how your food choices contribute to your daily totals. The new Nutrient Explorer features dynamic micronutrient goal ranges that let you see your intake relative to a recommended micronutrient floor, target, and ceiling at the same time. By the end of this article, you’ll learn how to take advantage of these new features to optimize your nutrition beyond just macros.
MacroFactor Monthly
On the last Monday of each month, we send a digest of what’s new, what’s noteworthy, and what’s next for MacroFactor.
New Custom Food features, answers to FAQs, and label scanning
New articles and a case study, and an update on home screen widgets
In-depth articles

What Do We Mean When We Call MacroFactor “Adherence Neutral”?
We sometimes refer to MacroFactor as an “adherence neutral” app. This article will describe what we mean by that term, and discuss why we have an adherence-neutral philosophy.

Micronutrients Are Important, But They Aren’t Everything
In the last installment of our five-part micronutrient article series, we discuss the limits of micronutrient tracking for the purpose of planning a healthy diet.

Which Micronutrients Are Worth Monitoring?
In Part 4 of our five-part micronutrient article series, we discuss which micronutrients you should consider monitoring.

Considerations for Micronutrient Tracking: Precision and Difficulty
In Part 3 of our five-part micronutrient article series, we discuss the (im)precision of micronutrient tracking and how to track micronutrients.
Help
The MacroFactor Knowledge Base contains helpful how-tos, answers to FAQs, and explanations of the app's unique features.
Roadmap
The MacroFactor public roadmap shows our plans for new features and improvements. We welcome your feature requests here too!
Community
The MacroFactor groups are a great place to ask and answer questions and connect with a likeminded and supportive community.
Join the Facebook group or subreddit

Reach your diet goals with MacroFactor
Join 90,000 users and confidently control your nutrition with MacroFactor. Download and start your free trial to get your custom macro plan and food logging access today.